Málaga: tourism, technology and year-round demand
How the study connects tourism with business travel, MICE and professional stays.
The Málaga document proposes combining hospitality with technology-related activity. Conferences, meetings and professional stays may complement leisure tourism and spread demand through the year.
For a particular project, examine length of stay, workspaces, connectivity, airport access and relationships with local businesses. Seasonality must be checked against monthly data for the destination and hotel segment.
Page 3 contains projections for 2026. This reading retains the study’s proposition and excludes its occupancy, revenue and visitor-spending percentages as current statistics. Promálaga is listed separately as a verified institutional resource; this does not imply an alliance with WINFDI. Source: Málaga study, pages 3 and 5.