LATAM: from generic destinations to specialisation

The polycentric model analyses cities and regions with distinct economic functions instead of treating Latin America as one tourism market. The reviewed page contrasts Cartagena’s heritage and meetings proposition with Guanacaste’s resorts and complementary services. In Cartagena the document focuses on heritage restoration and mixed-use developments. In Guanacaste it explores wellness, gastronomy and specialised retail around accommodation. These positioning hypotheses help identify which asset and operator to assess. This article does not validate hotel openings, tax benefits or land availability. Dates and brands cited by the study require independent checking for a transaction. Source: LATAM study, page 4.